The personal care industry has exploded over the past ten years. In 2021, a reported 63 percent of millennial customers in the US took their skincare routines seriously. Clearly, there’s a big focus on personal care in the modern age, which is why there are so many products on the market, including: deodorants, exfoliants, moisturizers, soaps, and sunscreens.
It doesn’t matter what a person’s age is: they need these types of products to thrive, be healthy, and look their best.
As a personal care brand, you’re going to find the tips discussed in this article incredibly useful, as they will help you to develop your brand and produce better products for the customer.
Continue reading for more information.
Use the Right Polymers
Polymers play a huge role in present-day personal care. The main reason for this is because polymers help to thicken products and keep the formulations gelled together. This is why most moisturizers and other similar products have shelf lives of over two years. Without the use of polymers, though, this simply wouldn’t be possible.
So, if you currently have a wide range of personal care products on the market, it’s important that you use the right polymers in the formulation. This way, you can provide higher quality to the customers (which will ultimately keep them loyal to your brand).
The polymer company, polychemistry.com, is helping to improve personal care products all around the world, and it’s highly recommended that you use them. Remember, polymers can be used as:
- Sunscreen agents
And much more.
Use Recyclable Packaging
As a modern personal care brand, it’s your responsibility to provide customers with recyclable, eco-friendly packaging. Not only is this great for the environment, but it will also help you to boost your brand image. After all, many customers care about using green brands.
In response to the environmental movement, many skincare companies have switched to bamboo packaging, paper packaging, and refillable packaging. As a result, this has helped them to save costs and reduce waste.
It might take a little while to transition into fully recyclable packaging across all your product lines (for some products, it might not be possible at all), but the pay-off will be worth it in the end.
Add Customer Testimonials to Your Social Media Pages
Nowadays, when customers are searching for new personal care brands, they will often check out their social media pages first. This is so that they can gain an understanding of a brand’s:
The best way you can convey this is through customer testimonials and reviews that are spread throughout your social media pages, such as Twitter and Facebook. Also, don’t forget to add them to your website, too (here, you can include more in-depth testimonials).
Implement Competitive Pricing
For new personal care brands on the market, the best way to get a foothold in the industry is through the right pricing strategy. Often, a low and competitive pricing strategy is great for budget personal care products. However, it’s a dangerous strategy to use if you’re instead focused on luxury, high-end products, so consider this carefully before implementing a new strategy.